Altenar rolls out Market Bundles feature for sportsbook front end
Sportsbook provider Altenar has introduced Market Bundles, a navigation tool that groups related betting markets under a single interface to improve the user experience.
Altenar, a sportsbook software provider, has launched Market Bundles, a front-end feature aimed at simplifying how betting markets are displayed and browsed on operator platforms.
The tool groups related markets under one translatable title, using tabbed navigation so users can move between associated markets without leaving the page. Altenar says this creates a cleaner sportsbook structure and a more intuitive browsing experience.
Operator flexibility
Market Bundles also give operators greater control over how content is presented. Once a bundle has been created, it can be dragged and dropped into existing market groups, allowing operators to rearrange layouts and prioritise certain markets without technical constraints.
The company describes the launch as part of an ongoing series of platform updates released since the start of the year, which it says are shaped by feedback from operator partners.
Dinos Doxiadis, Sportsbook Product Development Manager at Altenar, said the feature marks a step forward in how operators can present content, offering a more engaging sportsbook experience. He added that the update reflects Altenar’s focus on improving front-end flexibility, reducing friction, and giving operators more tools to influence the user journey.
Altenar, founded in 2011, provides turnkey sportsbook solutions and positions itself as a partner-oriented supplier within the iGaming sector.