Altenar rolls out upgraded Intelligence Platform for sportsbook operators
Sportsbook and iGaming software provider Altenar has enhanced its Intelligence Platform, adding real-time reporting and stronger player protection tools ahead of a showcase at SiGMA Europe.
Altenar has announced an upgrade to its Intelligence Platform, an in-house data solution aimed at improving personalisation, operational efficiency and player protection for sportsbook operators.
The enhanced platform brings together multiple data sources into a single system, allowing operators to carry out automated user segmentation, build audience groups and access real-time reporting through one interface. Altenar says this consolidation makes it easier for operators to draw actionable insights and adapt quickly to market changes.
Personalisation and long-term tracking
A behavioural analysis function within the platform is designed to support targeted marketing by tailoring offers to individual betting habits and preferences. The system also retains historical data, letting operators track long-term trends to inform strategic decisions.
Player protection focus
Alongside its commercial features, the platform is built to strengthen responsible gambling measures. It can identify patterns associated with problem gambling and fraudulent behaviour, which Altenar says helps protect both players and operators.
Dinos Doxiadis, Altenar’s Sportsbook Product Manager, described the Intelligence Platform as one of the more advanced data tools on the market, citing its fast reporting, real-time liability analysis and ad-hoc analytics capabilities. He said the company plans to build on this with AI-driven developments from 2025 onwards.
Altenar will be presenting the updated platform at SiGMA Europe in Malta, running from 12 to 14 November, where the company will be located at Booth 1070.
Founded in 2011, Altenar is a turnkey sportsbook provider that positions itself around flexibility and customer-focused solutions for different markets and audiences.