Altenar Rolls Out New Rewards System for Sportsbook Operators
Sportsbook and iGaming software provider Altenar has introduced a promotional tool that lets operators run prize-pool campaigns to boost player engagement.
Altenar, a sportsbook and iGaming software provider, has launched a new Rewards System designed to help operators build larger prize pools and increase player engagement, the company announced on 2nd October 2024.
The proprietary tool allows operators to set up promotions around specific sports, championships, events or markets. Players earn tickets, which function as reward entries, based on their betting activity on the selected markets.
Once a campaign concludes, the accumulated prize pool is distributed among participants according to rules defined by the operator. This structure can be configured to deliver a single large prize or spread smaller prizes across multiple winners.
Multi-brand and engagement features
Operators running several brands can extend campaigns across all their sites, enabling prize pools to grow further and generate additional interest. Participation is free for players, with the reward entries intended to support loyalty initiatives and drive revenue growth.
Dinos Doxiadis, Altenar’s Sportsbook Product Development Manager, said the Rewards System was created to bring casino-style promotional mechanics into the sportsbook environment, giving operators flexibility in how they deploy such tools.
He added that the system supports customised payout structures, allowing operators to choose between a single major winner or numerous smaller prizes, and includes engagement thresholds that determine payout eligibility, intended to encourage increased betting activity.
The launch adds to Altenar’s existing suite of promotional tools aimed at supporting operator growth.