Sportsbooks, odds, sponsorships and betting markets.
Behind every match sits a web of licence conditions, data-sharing agreements and alert systems designed to catch suspicious betting before it becomes a scandal, explained.
Taking bets on a match while it is still being played sounds simple from the customer's side, but it forces an operator to solve problems of speed, risk and resilience that pre-match betting never faces.
Behind every set of betting odds sits a deliberate pricing model designed to reflect probability while building in a built-in profit margin for the bookmaker.
Flutter Entertainment is to fund an expanded gambling-awareness scheme covering every new Football Association of Ireland national side from September next year.
Sportsbook technology provider Altenar has signed a deal with local operator RR Participações e Intermediações de Negócios to supply its platform for the Multibet brand in Brazil.
Sportsbook and iGaming software provider Altenar has agreed a partnership with Italian betting distributor IsibetPro Srl to expand its regulated market presence.
Pragmatic Play has secured full certification to offer its sportsbook solution to regulated operators in Brazil, following the country's introduction of a fixed-odds betting framework earlier this year.
New research from trading intelligence provider Bettormetrics reveals contrasting approaches among sportsbooks as they attempt to close the gap on market leaders DraftKings and FanDuel in NFL and NCAA football markets.
Abelson Sports has partnered with micro betting supplier Kero Gaming to integrate its Football Player Markets into Kero's distribution framework, giving operators access to player prop betting alongside micro markets.
African tap-to-earn gaming operator Rise & Hustle has partnered with Altenar to introduce sports betting to its street-game platform in Nigeria.
Sports data provider Abelson Sports has signed a deal with Ellipse to broaden its betting market coverage in tennis, cricket, rugby and horse racing.
The Hong Kong Jockey Club has posted a 5% rise in total wagering and lottery turnover to HK$320.3 billion for FY2024/25, marking its 140th anniversary with record charitable donations and betting duty payments.
Sportsbook provider Altenar has integrated Stats Perform's Opta data to expand its soccer player props and launch a live match tracker.
Hub88 has introduced its first Pick'Em betting feature, built with data from sister brand Odds88, aimed at widening player engagement through a simplified 50/50 wagering format.
Genius Sports has agreed an exclusive multi-year partnership with Lega Serie A to distribute official data and betting video streams from Italy's top football competitions to sportsbooks worldwide.
Sports Information Services has renewed its long-term partnership with the GBGB-licensed Doncaster Greyhound Stadium, securing coverage rights through to 2028.
The Hong Kong Jockey Club has confirmed that total wagering turnover for the 2024/25 racing season reached HK$138.85 billion, marking a return to growth after last season's decline.
Sports betting supplier Altenar has agreed to provide its sportsbook platform to Gamblr Gaming, a crypto-first operator targeting VIP bettors.
Sports Information Services has agreed its first exclusive 49's live draw partnership, adding two extra daily draws for Betway in the South African market.
Commingled betting on Royal Ascot 2025 rose to HK$1,574.4 million across the five-day meeting, driven by a record second day, according to organisers.
Sports Information Services has agreed a three-year renewal with Greyhound Racing Ireland, expanding its broadcast of Irish greyhound events to global betting operators.
White Label Casinos has added a sportsbook vertical to its platform, letting operators launch a betting product alongside their existing casino offering.
BetMakers Technology Group has partnered with Total Performance Data to distribute real-time, in-running horse racing odds to operators worldwide.
The NFL has agreed a multi-year extension and expansion of its technology partnership with Genius Sports, covering official data, betting streams and advertising.
Total Performance Data and Sports Information Services have partnered to extend in-running betting odds to racecourses in Australia, South Africa and Germany.
Total Performance Data has partnered with Sports Information Services to extend its in-running betting feed to racecourses in Australia, South Africa and Germany.
Sports betting and iGaming software provider Altenar has gone live in the Netherlands, expanding its long-running relationship with European operator Starcasino beyond their existing Belgian collaboration.
Sports betting and iGaming software provider Altenar has gone live in the Netherlands after expanding its long-running partnership with operator Starcasino beyond Belgium.
Finland's state-owned operator Veikkaus has gone live with a new sports betting platform and Managed Trading Services from OpenBet as it prepares for regulatory changes due in 2027.
William Hill has said Scottie Scheffler's USPGA Championship win spared the bookmaker a potentially costly payout that a Rory McIlroy victory would have triggered.
The Tohono O'odham Nation-owned operator has signed a multi-year agreement with White Hat Gaming to power the relaunch of its mobile sportsbook, Bet Desert Diamond, across Arizona.
Willie Mullins-trained Galopin Des Champs has retained both the Horse of the Season and Top Chaser titles at the second annual Timeform Jumps Awards, with British-trained novices The New Lion and Sir Gino also taking top honours.
Sportsbook provider Altenar has broadened its Major League Baseball content for the 2025 season, introducing live Bet Builders and a wider range of prop bets for US operator partners.
New trading data from Bettormetrics suggests three challenger sportsbooks are pulling away from Caesars and BetMGM as they chase the US market's dominant duopoly.
World Pool's UK and Irish season began on 3 May at Newmarket, with the Irish 2000 Guineas added to the calendar and the £50,000 Jockeys' Championship returning for a second year.
Betting data from BetVictor Canada shows the Liberal Party overcame long odds to retain power, in a market swing linked to shifting political sentiment around US-Canada relations.
Sports data provider Abelson Sports has partnered with betting technology supplier nVenue to bring AI-powered live micro-betting content to operators through its Football Player Markets solution.
The Hong Kong Jockey Club has reported one of its strongest FWD Champions Day meetings in years, with more than 46,000 attending Sha Tin on 27 April as Ka Ying Rising, Red Lion and Tastiera claimed Group 1 wins.
The NCAA and Genius Sports have agreed a long-term extension covering official data distribution to sportsbooks, an AI analytics platform and expanded integrity measures.
William Hill has confirmed a seven-figure payout following Rory McIlroy's play-off victory at The Masters on Sunday, after a promotional offer left the bookmaker doubly exposed.
Switzerland's French-speaking region lottery operator has signed a deal with OpenBet to overhaul its digital and retail betting platform.
Pragmatic Play Sports has gone live with QuinnBet, supplying its sportsbook platform to the operator across the UK and Irish markets.
Abelson Sports has become the first data supplier to offer complete goalscorer pricing coverage across the National Women's Soccer League season, the company announced on 19 March 2025.
Sports aggregation platform Odds88 has agreed a partnership with iGaming supplier Turbo Stars to supply customisable odds data feeds for its sportsbook.
Former National Hunt jockey Daryl Jacob has predicted that Galopin Des Champs will secure a third consecutive Gold Cup at this week's Cheltenham Festival, while also flagging a highly competitive Champion Hurdle field.
Former jockey Daryl Jacob has predicted Irish-trained horses will again dominate this year's Cheltenham Festival, according to an interview published by SportsBoom.
Pragmatic Play Sports has launched greyhound racing coverage, adding more than 100,000 annual events from over 80 tracks worldwide to its sportsbook offering.
Sportsbook technology provider Altenar has agreed a deal to supply its fully-managed sportsbook solution to Czech operator MerkurXtip, replacing the operator's existing betting product.
The Hong Kong Jockey Club has reported record betting turnover on Saturday's G1 Saudi Cup, with the race entering the top five most wagered-on events since World Pool launched in 2019.
Altenar has signed a deal to power the sports betting offering of Immense Group, formerly Videoslots, across its portfolio of casino brands.
Sports betting technology supplier Altenar has introduced Bet Builder Boost, a feature that layers boosted odds onto its Bet Builder tool to help operators drive player engagement and retention.
Sports Information Services has signed a new long-term agreement with Betfred to overhaul the bookmaker's in-house TV production from Media City UK, with all coverage moving to HD.
Bet-tracking app Pikkit recorded its highest ever engagement during Super Bowl 59, with users across the US and Canada logging over 1.8 million picks and more than $64 million in handle.
Sportsbook technology supplier Altenar has launched a version of its Bet Builder product adapted to comply with Italian betting regulations.
Analysis from Bettormetrics shows DraftKings recorded the highest market uptime among major US sportsbooks across the second half of the NFL season, with ESPN Bet trailing the field.
Sportsbook and iGaming software provider Altenar has registered a new entity in São Paulo, its second office in Latin America after Uruguay.
Nathan Aspinall reached the World Masters quarter-finals with a win over Cameron Menzies and later offered his beaten opponent guidance on handling emotions under pressure.
Sports aggregation platform TradeArt has relaunched under the name Odds88, offering operators a wider range of customisable odds and markets.
Sportsbook and iGaming software provider Altenar has agreed a partnership with BetStarters to integrate its platform into the latter's white-label and turnkey offerings for operators in Africa, Asia and South America.
The Hong Kong Jockey Club has reported a record HK$473.8 million (approximately £47.8m) in overseas commingled turnover from the 2024 LONGINES Hong Kong International Races, held on Sunday 8 December.
Pragmatic Play has broadened its sportsbook offering by introducing football player-specific betting markets, giving operators and bettors more granular wagering options.
A new BoyleSports analysis of Premier League attendance data shows that while most clubs report sold-out fixtures, actual crowd figures reveal notable gaps between reported sales and seats filled.
The Hong Kong Jockey Club has confirmed that all 12 of its Group 1 races this season, starting with December's Longines Hong Kong International Races, will be run under the World Pool banner for the first time.
Digital Sports Tech has agreed a partnership with US social sportsbook Rebet to supply its player props and bet builder technology for the new Prop City product.
A composite race card spanning Australia and the UK produced record World Pool turnover of £48 million, with Ascot's British Champions Day races contributing more than £19 million of the total.
The Hong Kong Jockey Club's global commingling initiative has generated more than £50 million for British and Irish racecourses since launching at Royal Ascot in 2019.
OpenBet has been chosen to power BandBet, a new betting and gaming brand launched in Brazil by Bell Ventures Digital under a licence from media group Band.
Sportsbook supplier Altenar has extended its partnership with US sports data firm Swish Analytics to add micro-betting and fast markets to its MLB offering.
Star Sports will boost prize funds across all graded races at its Star Pelaw track in County Durham and add extra fixtures as part of the venue's full transfer to the bookmaker.
Star Sports has confirmed that Star Pelaw, the greyhound track it recently acquired in County Durham, will switch its media rights from ARC to SIS ahead of future race meetings.
Betting technology provider OpenBet has signed a long-term deal to supply its full betting ecosystem to Todos Querem Jogar, the sports betting venture of Brazilian conglomerate Grupo Silvio Santos.
Pragmatic Play has brought its sportsbook product to the UK market for the first time, going live via operator DAZN Bet.
The Hong Kong Jockey Club has reported a record HK$40.1 billion (£3.9 billion) in tax and charitable contributions for the 2023/24 financial year, even as local racing turnover fell amid economic headwinds and rising illegal gambling competition.
Capecod, a provider and aggregator of the Greentube GmbH Group, the Digital Gaming and Entertainment division of NOVOMATIC, is pleased to announce a new partnership with operator D
Bookmakers that missed the deadline can still apply for a licence but will miss out on the market’s opening.
